How important is your business card? What does it say about you and your business? Even in this tech-dominated world it is important not to overlook the impact that a business card can have. Often exchanged at a first meeting, it is therefore vital that they leave the recipient with the right impression and correct information. Often overlooked, a business card can form a basic and everlasting symbol of brand promotion, being cited as a key marketing tool for small and larger businesses alike. Providing a pocket-sized piece of marketing and promotional literature, which holds important information about your business and setting the tone of your company. But what factors influence the effectiveness of a good (or bad) business card?
Although budget can be a major influence in business card design, bear in mind the image that a lesser quality card may portray. It can be easy to spot a cheaper, DIY version. In certain industries, quality is less important, but if your brand is luxury or prestigious, don’t be tempted to opt for the cheaper option. A 400gsm matt laminated business card, which is a popular, best seller. It offers superior durability and unique finish. But the 380mic recycled pulp business card is also a great option for the environmentally conscious.
Unless you have graphic design experience, you should enlist a designer to create the business card design. The design should be consistent with your other marketing collateral such as your website and stationery, to create a coherent brand identity and reinforce your brand message. Business cards are small, but any text should be easy to read, with the logo and company name in clear display.
A standard business card is 84mm x 55mm, this is standard for a reason: The size fits card holders, in your pocket, your wallet, etc. Think carefully before you select a different size. Smaller cards put restraints on the design and available space for important contact information. An irregular shape, may be more expensive to print, but will be more eye-catching.
It sounds so obvious, but what information should your business card carry? Contact and company name is a given, as is other contact information including telephone, email and website address. A physical address, however, is less important and will take up a lot of valuable space. QR codes are a more popular option; this can take readers directly to your website, where they will find a wealth of information about you or your company. Don’t forget to include a brief tagline or statement so that it is obvious to the reader what the business actually does.
Don’t be shy in handing out cards, an attractive and readable card will be picked up and read. It is a powerful piece of advertising if it ends up in the right hands.