A generation of Googlers: why your website needs to make the grade

We can do almost anything online, a generation of Googlers with a world of information at our fingertips. Where research is searched for in a search engine, and we look up local information, go shopping and book holidays without even leaving the house.

It is estimated that there is in excess of 649 million websites active in the world today. These range from blogs and business card sites through to the hefty organisational sites and online resources.

If you are a business, have a business or are starting a business then you will need a website. It is prerequisite today, and worth an early investment as it will reap you rewards in the long term and provide you with an online advertising media that can be updated and refreshed as your company or market require.

But what should you consider?

The average person surfing the web, will generously allow your website a matter of seconds before they switch pages and navigate away form your site to a competitor’s. People have become so skilled at scanning and ascertaining information in a flash, that if they don’t see what they are looking for quickly, then they will look somewhere else.

This is where the design comes in.

A well designed, well laid out page and website will attract the viewer and hold their attention. They will be able to look for and find the relevant information which means that your are captivating an audience online that could be your customers or potential customers.

Brand visibility.

Your logo and branding are as important online as anywhere else. The design of your website should be consistent with your products, services, company ethos and brand identity. This could mean using an existing colour palate, company logo or product branding as a starting point for your design direction online.

Usability.

Can your readers find what they are looking for? Your website should be easy to use with the information easy to find. A simple menu with clear, concise information where the key points are easy to identify. Words and terminology used should be suitable for the audience, so jargon should be avoided unless absolutely necessary.

Responsiveness.

Lets face it, surfing the web is not just restricted to computer screens. We can access it almost anywhere, our laptops, iPads, phones and TVs. Does your website work across all these medias? A responsive web design is a design that works well on all visual displays and still remains easy-to-use on the small screen.

Does your website make the grade?

Shaun

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